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Fahad Alnuhait

Chairman of the Board of Directors

CEO of the Halal Products Development Company, which is wholly owned by the Public Investment Fund.

Alnuhait has held leadership positions in several prestigious national companies throughout his experience in investment and project management, which extends for more than 20 years. He previously held the position of General Manager for Industrial Investments and Financials in the NEOM project. He was previously the General Manager for Investment in Emerging Sectors in Dussur Company, and the General Manager of Investment at the Arab Investment Company, one of the sovereign funds in the region.

He holds a Master’s degree in Megaproject Management from Saïd Business School at the University of Oxford in the United Kingdom, a Master’s degree in Finance from the University of Newcastle in the United Kingdom, a Bachelor’s degree in Business Administration from King Saud University, and a Certificate of Financial Analyst (CFA). He is certified by the CFA Institute, in addition to completing the Leadership Preparation Program from Harvard University in the United States of America.

Eng. Hosam Alqurashi

Vice Chairman

Hosam brings over two decades of rich industry experience with government entities and national and multinational conglomerates. He is an advisor, board member, and the founder of URBN Farm, a new food retail concept that aims to redefine the shopping experience in food retail by merging farm fresh quality with URBN living. He recently served as the Executive Advisor to The Royal Commission for Riyadh City, where he played a crucial role in developing the Riyadh City brand and marketing strategy. While there, he led a multi-government entity program to attract the regional headquarters of multinational companies, establishing Riyad’s marketing and investment promotion function, which covered the investment support office, the city marketing department, marketing operations, diversity, equity and inclusion, city diplomacy and city excellence.

Before joining RCRC, Hosam was the Chief Commercial Officer of Panda Retail Company, the largest grocery retailer in the Middle East and Africa. He was responsible for category management, merchandise planning, strategic buying and marketing. As the Chief Executive Officer of the fast-growing lifestyle retailer Whites, Hosam developed a five-year strategy to restructure the company’s end-to-end operations. Whilst taking the role of Chief Marketing Officer of Nahdi Medical Company, the largest pharmacy chain in MENA, Hosam redefined the company’s brand and created an entirely new marketing function for the chain, which also led to Hosam winning the ‘Retail Professional of the Year’ award in 2015. During his tenure at Procter & Gamble, Hosam managed several mega brands across the GCC, such as Bonux, Downy, Fairy and Pantene.

Mr. Joseph Reiner

Board Member

Joseph Reiner is a distinguished Member of the Board of Directors at the Saudi Coffee Company and the Vice President of the Board at Companhia Estadual de Águas e Esgotos (CEDAE) in Rio de Janeiro, exemplifying his profound understanding of strategic leadership. He serves as a Member of the Board of Advisors for Newco-Food Ingredients, a prominent entity in Minas Gerais.

Joseph is recognized for his entrepreneurial spirit and is the Founding Partner of Fazenda Batalha, renowned for its exceptional coffee and citrus production. He co-founded Netfarms, a thriving enterprise focused on exporting coffee that underscores his dedication to expanding the global reach of the commodity. Prior to this, Joseph served as an Executive Advisor for the Ministry of Agriculture in Brazil, further cementing his profound knowledge and contributions to the industry.

Mr. Tony Weisman

Board Member

Tony Weisman holds a prominent position as a Member of the Board of Directors at the Saudi Coffee Company. He previously served on the Board for reputable organizations such as InMoment, Play2Pay Inc., Klaviyo, Cardlytics, and most recently, Mavrck. In September 2017, he assumed the role of Chief Marketing Officer for Dunkin' USA, overseeing the entire spectrum of marketing operations, including product innovation, consumer insights, advertising, media, and loyalty marketing.

Tony's exceptional leadership resulted in Dunkin' being recognized as "The Most Transformational Brand of 2018." Due to his remarkable achievements, he was named one of the "Most Influential CMOs" by Forbes in 2018 and one of the "25 Most Innovative CMOs in the World" by Business Insider in 2019. Tony’s passion for advertising and innate entrepreneurial spirit make him a valuable asset.

Adnan Selim Ghalayini

Board Member

Adnan holds an MBA from the University of Massachusetts – Dartmouth, he brings over 20 years of Experience in transaction advisory and asset management, starting his career with EY rising to Director in 2014. Adnan then joined Tawazun economic council, helping revamp the UAE industrial participation policy. He went on to establish GLYNN Consulting that provided restructuring and corporate finance services to both public and private clients. In his current role with the Consumer Goods & Retail group at the Public Investment Fund, Adnan leads several initiatives and oversees performance of portfolio companies serving on several boards and Executive Committees.

Rami Mohammed Al-Jabri

Board Member

Rami is the Head of PIF MENA Investments Planning and Governance Excellence at Public Investment Fund.
He holds a Bachelor’s Degree in Mechanical Engineering from King Fahd University for Petroleum and Minerals (KFUPM). In addition, he completed several Governance and Leadership Programs from London Business School and IMD. Rami brings extensive experience in local and international growth projects, joint ventures, new company establishments, investment, and M&A. He has held several leadership positions, including Head of Joint Ventures and M&A Governance at SABIC, and Head of SABIC’s Global MEGA Projects Developments. Currently, he oversees MENA Investments in terms of planning, strategy, and governance, across several strategic sectors within MENA region for the Public Investment Fund.

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About us

Building Bridges Through Coffee Tradition

Empowering Communities, Enriching Lives

Our Mission

To energize the local coffee sector and excel in the production, promotion and the marketing of Saudi Coffee locally and globally.

Our Vision

To become one of the largest integrated coffee players globally, supporting the development on the south and putting Saudi Arabia on the global coffee map.

Our Goals

  • Securing a Sustainable Coffee Culture
  • Empowering Farmers and Local Talent
  • Enabling the Sector
  • Diversifying the National Economy
  • Celebrating Heritage and Culture
Our Journey

Centuries of Cultivation

Saudi's Bean Legacy

Our journey commences with our sights set on becoming the foremost authority in Coffee Arabica production, promotion, and global marketing. We aim to position Saudi Arabia as the prestigious home of this renowned coffee bean with roots in the picturesque Jazan region.

We embark on a transformational odyssey through advancements in local production techniques and comprehensive farmer training. Guided by our unwavering vision, we import cutting-edge technology and knowledge, revolutionizing every aspect of cultivation, roasting, marketing, and sales. Together, we forge a new path, establishing the Kingdom as an unrivaled leader in the industry.

Nestled Amidst the Fertile Lands of the Region Where Exquisite Arabica Beans are Born

Deeply rooted in the southern region of Saudi Arabia, we cherish the rich heritage and cultural significance of coffee cultivation. This unique region, harmoniously connected to the Coffee Belt, encompasses the verdant hills and valleys home to our exceptional coffee beans.

With utmost care and dedication, our skilled hands uphold the traditions passed down through generations, ensuring the captivating flavors of our coffee reflect the essence of this remarkable alliance. Each sip invites you to embark on a journey that celebrates the deep connection between our land, our people, and the timeless legacy of coffee.

Saudi Coffee Company Leadership Team

Pioneering the Future of Coffee: Leading the Way in Innovation
Fahad Alnuhait
Chairman of the Board of Directors
Eng. Hosam Alqurashi
Vice Chairman
Mr. Joseph Reiner
Board Member
Mr. Tony Weisman
Board Member
Adnan Selim Ghalayini
Board Member
Rami Mohammed Al-Jabri
Board Member

Saudi Coffee Company Executive Team

Commitment To Excellence In Guiding The Company's Vision
Khalid Abutheab
Chief Executive Officer
Ghassan Nasser
Chief Shared Services Officer
Mohammed Zainy
Chief Marketing Officer
Mona Khalid Al Baoud
Compliance & Governance Director and BoD Secretary
Dr. Abdullah Bokhari
Sustainability & QHSSE Director
Moath Almeshekah
Finance Director
Rakan Hariri
Sales & Distribution Director
Our Accreditation

Unwavering Commitment to Quality: Our Accreditation Journey

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Partnerships

Reshaping the Coffee Landscape: A Collaborative Journey

At Saudi Coffee Company, we embrace the transformative power of collaboration and the immense value of nurturing meaningful partnerships.

We take immense pride in our synergistic relationships with esteemed organizations, industry mavens, and visionary pioneers who share our unwavering dedication to excellence within the realm of coffee.

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