• Saudi Coffee Company, a PIF company, has signed a strategic Memorandum of Understanding with Riyadh Air, a PIF company, to serve coffee in Riyadh Air’s lounges, onboard its flights, and at the airline’s headquarters.
• The collaboration aims to showcase the heritage of Saudi coffee to travelers from around the world.

Riyadh, 08/21/2025 – The Saudi Coffee Company, a subsidiary of the Public Investment Fund, announced the signing of a strategic Memorandum of Understanding with Riyadh Air, also a subsidiary of the Public Investment Fund. This collaboration represents a strategic step towards strengthening the positioning of Saudi coffee.

Under this agreement, Saudi coffee will be served alongside the world’s finest blends within Riyadh Air’s hospitality services, including onboard flights and in airport lounges. This will highlight the cultural identity of the Kingdom and emphasize the quality of Saudi coffee. It also reflects the commitment of both parties to promote Saudi heritage on the global stage, while enhancing the quality of services provided to travelers, ensuring exceptional hospitality experiences that embody Saudi values.

On this occasion, Khalid bin Nasser Abu Theeb, CEO of the Saudi Coffee Company, said:

“Our collaboration with Riyadh Air is a significant milestone in bringing Saudi coffee to the world through travel platforms. At the Saudi Coffee Company, we believe our coffee is more than just a product—it is a cultural experience that reflects the Kingdom’s authenticity and excellence in hospitality. This partnership also creates a strategic opportunity to introduce international travelers to the unique flavors and rich story of Saudi coffee, reinforcing the Kingdom’s role as a leading destination in the global coffee industry.”

From his side, Adam Boukadida, Chief Financial Officer at Riyadh Air, stated:

“We are pleased to collaborate with the Saudi Coffee Company to deliver an authentic Saudi product that embodies the Kingdom’s heritage and quality within Riyadh Air’s hospitality services. Offering Saudi coffee to our international guests in a premium travel environment enhances their journey and reflects our commitment to providing distinguished services that connect Saudi culture with the highest global standards of air travel.”