Saudi Coffee Company Strengthens Strategic Partnerships at the PIF Private Sector Forum 2026

Riyadh, February 2026 – Saudi Coffee Company, a wholly owned subsidiary of the Public Investment Fund (PIF), announced the signing of five commercial agreements on the sidelines of the fourth edition of the PIF Private Sector Forum. These agreements are part of the company’s ongoing efforts to develop Saudi Arabia’s coffee ecosystem and enhance integration across the entire value chain, in line with the objectives of Saudi Vision 2030.

The agreements aim to empower and develop national capabilities, improve supply chain efficiency, enhance coffee quality, and contribute to the development of innovative products. They also support active participation in specialized coffee sector events, reinforcing the foundations of a sustainable and globally competitive coffee industry.

Commenting on the strategic importance of these partnerships, Rakan Hariri, Sales Director at Saudi Coffee Company, stated:

“At Saudi Coffee Company, we believe that coffee is a heritage that grows through innovation. These strategic partnerships bring together the authenticity of the product and the efficiency of production. Our goal is to strengthen our private sector partners by supporting supply chains and developing high-quality products that position coffee as a symbol of quality, cultural identity, and economic value.”

Human Capital and Hospitality Empowerment Agreements

AlKuzama Company

Saudi Coffee Company signed an agreement with AlKuzama to supply coffee and deliver integrated solutions for training and upskilling national talent in coffee preparation and service.

The partnership focuses on barista training and elevating hospitality standards across service locations, reflecting the Kingdom’s cultural identity. It also emphasizes professional knowledge transfer, coffee supply solutions for AlKuzama’s various events, and the development of national workforce skills in line with best practices in the hospitality sector.

Green Coffee Supply & Value Chain Agreements (Binan Coffee)

Through its commercial brand Binan Coffee, Saudi Coffee Company signed several agreements to supply green coffee and enhance supply chain efficiency:

Black Knight Roastery

A memorandum of understanding was signed to supply green coffee and strengthen collaboration with local partners within a sustainable coffee ecosystem. The agreement also explores opportunities for co-developing products to improve supply chain efficiency and localize innovation.

Daplio Roastery

An agreement was signed to supply green coffee and enhance the presence of Saudi coffee. The partnership includes initiatives for product development and joint marketing campaigns to reinforce the positioning of national brands locally and internationally.

Oro Roastery

An agreement was signed to supply green coffee, improve operational efficiency, and provide high-quality crops to consumers. The collaboration also includes developing new products to enhance final product quality and support local content.

Namq Roastery

An agreement was signed to supply green coffee and ensure sustainable, high-quality sourcing. The partnership includes initiatives to jointly develop innovative products tailored to local market needs.

A Continued Commitment to Developing the Coffee Sector

These agreements reflect Saudi Coffee Company’s comprehensive vision to create an integrated investment and production environment—where human capital development aligns with innovation and product quality standards. Through close collaboration with the private sector, the company reaffirms its commitment to empowering local content and building sustainable supply chains, contributing directly to economic transformation and the long-term development of the Saudi coffee sector.

– End –